Meet the founder
Daniel Robinson Croft

Growing up, most of what I was taught about cannabis came down to a simple message… that it was bad, dangerous, and something I should just say no to. But that message only made me more curious. I struggled to understand how a plant could create so much fear and division, particularly when the experiences people were sharing online seemed so different from what I was being taught at school.
Long before I first consumed cannabis, I was reading through online communities like Reddit, Bluelight and Erowid, trying to make sense of it all. These spaces offered something I wasn’t finding elsewhere: real conversations, personal experiences and community knowledge. Of course, not everything I read was accurate. There was plenty of misinformation mixed in with genuinely helpful advice, and at that age I couldn’t always tell the difference. As I began exploring cannabis for myself, that lack of clarity shaped some of my early consumption habits.
When I was nineteen, I was referred to a youth alcohol and other drug service, expecting to be told to quit. Instead, my case worker asked me what I actually wanted. For the first time, someone worked with my goals rather than against them. Through that support, I finally learned practical harm reduction strategies for cannabis, and they genuinely changed my relationship with it.
That experience showed me what good cannabis support could look like, but it also showed me how rare it was. Much of the cannabis education I’ve come across, both before and since, has been broad and one-size-fits-all, with little room for individual circumstances or personal goals. Between the messages I’d grown up with, the conflicting information I’d found online and the gaps I kept seeing in services, it was clear most people weren’t getting what I’d been lucky enough to find.
Those experiences stayed with me and helped shape my commitment to cannabis education, harm reduction and drug policy reform. Today, I’m a cannabis advocate, consumer and medical cannabis patient with a deep appreciation for the cultural, medicinal and personal significance of cannabis. Since late 2021, I’ve worked in Victoria’s alcohol and other drug sector, supporting young people and bringing lived experience into services and decision-making. Alongside this, I’ve contributed to broader harm reduction work across community, festival and advocacy spaces, both nationally and internationally. My work has included peer-led education, governance, policy discussions and media advocacy, with a particular focus on ensuring young people and people with lived and living experience have a meaningful voice in the policies and services that affect them.
Over the years, this work has taken me from community settings to Parliament, the media and the global stage. In 2024, I represented Australian youth at the United Nations Office on Drugs and Crime Commission on Narcotic Drugs (UNODC CND 67), where I spoke about the importance of centring lived experience and young people in cannabis law reform and broader drug policy decisions.
It was through both my personal experiences and the work I’ve done in the sector that the idea for Let’s Budvocate began to take shape. I’d seen how stigma, misinformation and one-size-fits-all approaches could make conversations about cannabis difficult, and I wanted to create something different. Something that acknowledged the complexities of cannabis consumption without judgement, respected individual experiences and provided practical information people could actually apply to their own lives.
Let’s Budvocate became my way of building the resource I wish I’d had access to growing up. Today, it’s a growing education platform dedicated to honest, evidence-informed and peer-led cannabis education, harm reduction and conscious consumption. It’s designed for consumers, families, carers and professionals alike, creating space to learn from one another, challenge stigma and have more meaningful conversations about cannabis.
At its heart, Let’s Budvocate recognises that everyone’s relationship with cannabis is different. There isn’t one correct outcome or approach that works for everyone. Whether someone wants to better understand their consumption, reduce potential harms, make changes or simply feel more informed, I believe they deserve access to education that supports their autonomy and respects their circumstances.
My own relationship with cannabis has evolved considerably over the years. I consume more intentionally than I once did, and somewhere along the way, building Let’s Budvocate helped me reflect on and improve that relationship too. That wasn’t something I expected when I started.
I’m not in recovery, and this isn’t a cautionary tale. I’m simply someone who consumes cannabis, has learned a lot along the way and believes we can do better when it comes to the way we talk about it.
That’s the experience and perspective I bring to Let’s Budvocate. I don’t have all the answers, but I believe good education starts with honesty, curiosity and a willingness to keep learning.
Daniel Robinson Croft
Founder, Let’s Budvocate
Melbourne, Australia
